As someone growing up in Leeds which, I'm told, is the furthest of any English town or city from the coast - 70 miles either way, apparently - Jamie is not.
So when some bright spark decides to import a beach to Leeds (albeit without the sea element which is kind of understandable), it is an offer our little man was only too willing to take up.
Located at The Light shopping centre (the one with the "award winning car park" - don't ask), the organisers promised to bring, "a real taste of summer to the city by installing a beach complete with eight tonnes of real sand, beach huts, deckchairs and a funky beach bar." And they kind of delivered.
I think "eight tonnes of sand" was a bit of an over-estimation, the sole "beach hut" wasn't up to much and I saw no sign of the "beach bar."
Maybe next year they'll arrange for some decent shops to be in the centre too.