Friday night's terrorist attacks in Paris have shocked the world and, initially, were covered with relative calm and dignity by British broadcasters.
And then someone put Kay Burley on a Eurostar.
I don't know if you're a Sky News viewer or, indeed, a Kay Burley fan. But I just can't watch that woman. No matter how delicate the subject matter, nothing will stop Ms Burley from crudely trying to get a scoop or thrusting her own shallow musings on an unfortunate audience.
Right, sermon over - let's have some fun at her expense.
Desperate for attention presumably during an ad break, our self-styled journalistic heroine posted this on Twitter.
Nope, I'm not making it up. She really, truly, honestly did.
And after a few minutes to allow this to sink in, the Twitterati got to work.
Good one. What about this?
An amusing potato anyone?
Or perhaps a scary shark.
And finally, something more surreal.
Sure we all need a laugh, particularly at times of adversity.
And you can always trust the good old British public to deliver it.
The gift that keeps on giving.