Party conferences are held for a variety of reasons.
The first and most important is the opportunity for a party to get its message across to voters by hogging the national media almost exclusively for four or five consecutive days.
The second is to raise money from exhibitors, party members and others who pay their money on the gate.
And the third is to invigorate said members, particularly close to a General Election, by reminding them why they give up so much of their own free time in an attempt to propel their chosen political party to power.
The creation of a team spirit is key to this and the task is helped by providing supporters with a memorable slogan with which to go away and campaign.
In the mid-1990s, in advance of Labour's landslide General Election victory, we had the Alastair Campbell-penned "New Labour, New Britain." (No mention of Northern Ireland there, you will note).
And the pre-2010 General Election Tories?
Well, a quick tour of the Conference venue last night quickly revealed that answer.
I think we've got the message.
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