Wednesday, 22 October 2008

What d'you m'call it?

There are many things that unite Northern Ireland and England. Equally there are many things that divide the territories, one being how Primark is pronounced.

Growing up in the fair Province, you always knew that Christmas wasn't far away when the Primark song came on the telly.

Ulster folk will know the one, "Primark's got a whole lot of things for Christmas, got a lot for the family..." Yes, that one.

The crucial point is that, in the song, Primark was pronounced "Pree-mark."

On moving to Newcastle Upon Tyne to study, I soon learnt that the shop name on the English side of the water was pronounced, "Pr-eye-mark." (My discovery was made and confirmed by word of mouth since, sadly, they don't have the Primark - or should I say "Pree-mark" - song over here).

However, one fact that residents of both Northern Ireland and England will no doubt agree on is the fact that you do get a lot for your money at said retail outlet.

I visited the Bradford branch at lunchtime today for a bit of Jamie clothes shopping and get this:

7 short-sleeved baby body suits

5 baby sleepsuits

4 pairs of baby scratch mits

3 pairs of baby gloves

1 baby hat

1 pair of (yes) baby pyjamas

How much?


"Pree-mark" or "Pr-eye-mark?" On reflection, I call it great.

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